Hi, I’m Aurora.
I’ve been working in tech for over 20 years — building and running websites, handling design, and working on SEO. I didn’t come from a traditional engineering background. I actually studied fashion design, and everything I know about the web, I taught myself along the way.
What I do here is simple: help people who want to build a website make clear, practical decisions without getting buried in technical jargon. I write as someone who’s figured this stuff out firsthand — not as a developer talking down from a distance.
This site does include affiliate links. But commissions don’t drive my recommendations. I’ll always be upfront about what a tool is good for, who it’s right for, and where it falls short.